Where “suckers are born every minute” is proved.
OK, so I haven’t written a blog post in awhile, particularly about writing and publishing.
But I got this “nice” little intro in my inbox:
When you enter a term into the Kindle Store’s search bar, Amazon will display up to seventeen results on the first page: sixteen books and one featured brand.
Seven of these items are typically marked as “Sponsored.” They are shown to you because another author or publisher pays Amazon to do so.
Have you ever done the maths on this?
7 out of 17 means that 41% of the page is Amazon ad space. GET THIS: IN 2020, NEARLY HALF OF THE AMAZON BOOK STORE IS “PAY-TO-PLAY.”
In most genres, it is no longer a question of whether or not to run Amazon ads but how to make them work.
Yes, Amazon is a bully and stupid.
The rest of this email was some dumb invitation to someone running a webinar on how to spend money on Amazon.
I guess stupid attracts stupid.
Here’s the bottom line: If you want to run ads, use Bookbub – where people are actually opting-in to get books they want to read. And then send people who click on the links in those ads to Kobo – where they only sell ebooks. Not everything else.
Meanwhile, watch your emails for stupidity. You’ll make more money when you don’t have to “pay to play”.
As usual, see through the hype and what passes for “conventional wisdom”.
Oh – and only publish to Amazon after you’ve published everywhere else, first.
But you might as well get something out of them – as long as you put a great opt-in offer in the back of your books. Because that is really all they are good for. Bringing you customers you can email to. That, and proving that suckers are born every minute.