Worked on book backends and courses. Got the basic structure to PMA – Science of Success. Some difficulty with the audio for this – since there are two versions Hill produced in 1954. Between those and the text lessons, there’s a wealth of data – but the language is either too long or two archaic to easily parse…
“Shallow men believe in luck. Strong men believe in cause and effect.” ~ Ralph Waldo Emerson
Total Subscribers – 2621
Heritage Subs – 76
IF Subs (total) – 2462
New IF Subs – 7
New Non-IF Subs – 0
New Subs from website – 2
Total Inactives – 39
IF/PW continues to drop, meaning their list isn’t expancing much, since the unsubscribes can’t get back on through giveaways. Some increases coming from “back of the book” opt-in’s. A long haul. IF/PW only leaves 4% of the IF/PW subscribers after a year following regular “list hygiene”- so this is still a dwindling scene.
Book Sales: Lulu has pooched it’s analytics and payments, so we’ll wait until July 15 to see if they pull finger (or go under.)
Fiction Books In Progress:
- Corona-Xi series and anthology (note slight name change)
- Case of the Sand Dune Demise, Death and the Dreamcatcher > Book Five
- Book Four (01, 02, 03, 04, 05, 06, 07, 08, Anth)
- Raising Felicity (series?) -> What Their Eyes See -> Book Five
- Two Ghost’s Salvation Book Two (series) -> Book Three
- Wolfer’s Nation -> Book Three
Non-Fiction Books In Progress:
- Get Everything You Want Out of Life Anthology
- PMA Science of Success Complete Lessons
- Why Leftists Fail with Violence
- A Parody Outline of History
Courses in Progress:
- “PMA: Science of Success” (now in alpha)
- “Strangest Secret” (now in beta),
- “Get Everything You Want Out of Life”, (now in beta)
- “If You Can Count to Four…” (now in beta),
- “Completely Change Your Life in 30 Seconds” – still in alpha.
- Common-Sense Marketing That Works – pre-alpha
- Raising Gentle Cattle – pre-alpha
- How to Write Less and Profit More – pre-alpha
Got my Internet back. (Now if Lulu would just come back online.)
Subscribers are slowing down, and not really keeping up with the losses – even though this week was barely up. So maybe I might have hit a plateau. 2500 is a ways from the nearly 5K I had at a peak. Again, those were people who weren’t long-term, but freebie-seekers.
I do have a workover of the fiction layout above. Any fire I had for the Corona-Xi series has died off. Mostly, it was still based on a political satire. The first book took a couple of weeks to write. If I pick it up again, I might simply make each proposed book a long chapter instead. And simply add to the original book I first wrote – making it a 50K novel by its end. China is an area which has rolled from one disaster to another. Chi-com rule has been no better for that area than the Dynasties who ruled earlier. Taiwan at least learned its lessons decades ago. It’s set for a collapse and would be better as a coherent single book than a long series. Solved. Some of these other books above need to be condensed – so I can get onto the project of writing each of these three series as a grand experiment. Something I can get my teeth into.
Science of Success – Hidden Gold
For all I’ve studied over the years, uncovering Hill’s PMA – Science of Success Course has started filling in the cracks and answering the questions that have plagued other studies. For instance, J. B. Jones’ “If You Can Count to Four…” ended in a disaster for him, when his VP for Sales, Shoaff, took a lot of top execs (Jim Rohn being one of them) and started his own company – only to fail after a few years himself. Meanwhile, Hill was polishing up his final version of his Practical Philosophy of Success just as Jones was starting out. Had Jones simply continued his own association with Hill, or updated his book, there would have been no sudden end to that success story.
There was also a point where Hill, Levenson, and Silva were each simultaneously developing the most effective methods of personal success philosophy – and each being tested by various university studies. All in the mid to late 50’s. And like PMA SOS, still mostly unknown today.
When I’ve wanted to sort something out, it’s only opening up the course manual or the 1954 Chicago tapes to find an answer within a few minutes.
The biggest problem is that no one has ever transcribed the original 10 hours of lectures that Hill gave. I do have transcripts from the YouTube versions of his 13-lesson TV promotion series of the same year, but they are stylized (canned) – instead of the live lectures Hill gave in front of a very responsive audience.
Meaning: my work is cut out for me. I can see each of the 17 lessons being a module of 4-5 short videos, and a book of that title once I boil down all this material and modernize its language.
Lulu disaster – foot-shooting
When Lulu started its upgrade over a month ago, I was summarily suspended for a non-selling book. My explanation and apology got my account opened again, only to find they were in the middle of a long roll-out which had crippled the site. These book sales were a large part of my income (although not the total, thank gawd) and did show their weaknesses in publishing. You’d think they would roll out a parallel version and then move existing clients over to their new system as they could – but, no. They simply went right into their “upgrade” and pooched it.
Meaning: they lost a supporter who has been on board for most of their existence. Draft2Digital has started getting me fiction sales that had been non-existent on Lulu (and without requiring a print proof that took weeks to arrive). And Amazon has upgraded their interface since taking over from CreateSpace, so that is now an option for PD books, particularly in print. (Also, Amazon hypes their own books above others, so that’s an advantage. Lulu (as explained by Blurb) can’t control their own sales to only shlep U. S. PD out to only U. S. book outlets. (Which I’d earlier found out they didn’t do for their ebooks, either – but since have simply quit accepting PD ebooks at all.)
So I was getting paperback sales overseas when they shouldn’t have gone there. Amazon, with their separate companies in EU countries, should be able to be more discrete. What that leaves for Lulu as any exclusive is hardbacks. (Blurb can do the expanded distribution otherwise.) And you’re on your own with publishing PD in print unless it’s at least author+70.
Original works are fine – but these are now schlepped through D2D with no “proof” charges. One exception is in publishing collected works of PD essays, which D2D won’t accept, and Amazon is a pain (since you have to be able to prove that each essay is in the public domain. (The ebook version is schlepped through StreetLib, which accepts PD works – and you can limit that distribution by country.) As outlined above, there are great public domain works out there which can be re-published to augment original book-containers (including courses) of your own. Just a few hoops to jump through.
Later this year (after SOS, or perhaps simultaneously) I’ll get into “Becoming A Writer” as an overall theme that will pull all my courses together (other than the ag series) and we’ll see my rework of Brande’s classic along these lines. Perhaps one essay on SOS and one on BAW each week, plus an original fiction book.
There might be digging up my earlier-selling ebooks on Lulu which were PLR-based. Since these would all need to be updated with backmatter, I’d really be better off putting these up on Streetlib. They were only tests, and a small fraction had the covers and titles to pull sales. It would only make sense if I simply re-published them without changes.
The general quality of PLR writing is so bad that they are usually not worth revising. I hired a PLR writer once, and his work was so disjointed to be worthless of even publishing – and all I wanted him to do was to re-write an existing series of essays. But he couldn’t actually hold a theme together. The Schwartz material out of “Breakthrough Copywriter” explains how and why he failed. Lesson learned.
(There was a similar lesson where I was about to get into a partnership with a Canadian company to simply build courses out of my materials. After three months, they had nothing to show for it, except the constant request to host my material on their site, when I was already paying for hosting or could get them free hosting elsewhere – even when I was willing to give them 50% profit. Since there were two of them, I was always outvoted on any decision. In one week, I posted three courses based from my existing material on Thinkific just to prove the point. That announcement got crickets as a response. They didn’t get it. And then they had some idea I needed to be giving webinars every month – on top of everything else I’m already doing… So that partnership dissolved.)
I have all of my top-selling paperbacks on Lulu to republish on Amazon this week. With this back end to my goal achievement series now basically wrapped up by building the PMA-SOS course, I’m well on my way to doing this. You saw the earlier backends with the publishing of “Becoming a Wealthy Writer”, “Farm Less, Profit More”, and my analysis of Schwartz’ copywriting (“Breakthrough Copywriting 2.0”). For now, Jones’ “Count to Four” first chapter will lead off that other backend, until I can boil down Hill’s material (over 500 pages in the course manual alone) to about 6K words.
The point has been to add a course section to each of these book series. For that is the real model that is most leverageable. And that answers the question of what republishing non-fiction Public Domain books leads to (as well as the various orphans) – offer freebies for opt-ins, sure, but set up courses to add real value. With my continuing work to get fiction out (yes, I’m still being nagged by stories) this continues to keep my plate more than full.
The upcoming work will then be to take these areas and write one or more 2K-word articles on each of the PMA-SOS points, which then also become podcasts and so – course videos. Those podcasts are repeating. And, as original works, will be published under my own name. (An idea here, only possible through Draft2Digital, will be to make the first one over 2500 words with backmatter, and then add in the subsequent chapters as I write them. This then updates the ebook each week to keep it fresh in Amazon’s views. So the promotion then rolls along. I do my own research and publish it to the winds each week, so about 17 weeks (third of a year) of material which fits into an online course and then also promotes the full course with each recorded episode.
That then gives a full model to non-fiction publishing. You can see an early version of this with Content Inc, where Pulizzi was podcasting his research for the book as he wrote it – but didn’t have the concept of simultaneously building a course out of that material. And this updates “Backwards Book Publishing” (which itself needs to be updated into a course, since I believe, I recorded it at the same time I wrote it.)
It’s just passed the first day of summer – so we’re halfway through this year.
With the stars being ahead of us.
Last week’s to-do’s:
- Sun: This analysis & emails – Yup
- Republish the books that routinely make me income – target: rest of them. nope.
- Maybe publish some non-fiction PD work in my spare time. – not quite
This week’s to-do’s:
- Sun: This analysis & emails
- Republish the books that routinely make me income – target: rest of them.
- If time permits, or inspiration strikes, write more fiction
- (Or at least publish some PD fiction collection for my followers.)