Steady as she goes. Keeping on this schedule and that discipline seems to be getting (slow) results. Content Inc. book is a great review, and the copywriting material is widely applicable…
The Great Writing Audience Challenge – Week 06 Results
Instafreebie/PW: 63/212 (30%) 1 non-IF/PW, 0 no-openers moved off.
StoryOrigins: 0 – not investing
Overall Total: 2807 – slight decrease.
IF/PW subscribers remaining after a year: 1320/8255 (16%) Percentages becoming consistent. Note: I keep these more to see how IF/PW retention is moving. Currently 5% of weekly signups. So: 95% drop-off in a year if you severely prune your lists to eliminate no-openers every week.
Book Sales: Next sales analysis is Feb 15 for Jan sales. See below.
Fiction Books In Progress:
- Erotika Jones (03,04,05,06,07,08) -> Book Four
- Growing Up Felicity (series?) -> What Their Eyes See -> Book Five
- Two Ghost’s Salvation Book Two -> Book Three
- Wolfer’s Nation -> Book Three
- Case of the Sand Dune Demise, Death and the Dreamcatcher
Non-Fiction Books In Progress:
- Think Rich and Grow Richer (in research)
- Breakthrough Copywriter (update)
Courses in Progress:
- “Strangest Secret” (now in beta),
- “Get Everything You Want Out of Life”, (now in beta)
- “If You Can Count to Four…” (now in beta),
- “Completely Change Your Life in 30 Seconds” – still in alpha.
- Raising Gentle Cattle – pre-alpha
- Think Rich and Grow Richer – pre-alpha
Steadily working along with this schedule. Got off into this “Think Rich and Grow Richer” book during my Saturday Syndication time. But did get back into publishing and updating my perennial podcasts. (Wattpad is finished and I haven’t started publishing to my own site and so to Medium.)
Did get through that first week of T. Harv Eker Marketing Course. It’s stretched over 5 weeks and leaves me looking for the next module to come in. I did get a webinar he did and transcribed/edited it into shape to include in my copywriting course. Because he credits his own understanding of his success in how he markets, which is in terms of helping instead of selling.
Continuing study of TV series as background. These tend to follow the Zuckerburg book on Blockbusters. Exotic location, ordinary people rising to the situation at hand, a team of people with their various faults, one or more people with extraordinary talents (also with their own limiting personality traits/habits.) Long story arcs with procedural weekly.
My study of these also have to do with studying what people want in their lives. So it’s a marketing scene as well – where you take the most popular series and immerse yourself in them. The general process in these is to get only the first season and see if it is holding together – this is usually their best season. Mostly, I’ve been sticking to detective-mysteries in various formats. These are more engaging to me personally. Read what you like, write what you like.
Jan BookSales Analysis:
- Total units sold: 396
- Top 3 categories were Copywriting (106), Agriculture (93), Self-Help (88)
- 6 titles sold more than 12 each, 5 sold more than 20, 2 sold more than 40, one clear leader at 64.
- Again, these are all “soft releases” with no other promotion.
- It’s pretty obvious where the titles are selling best and what categories sell better on what outlets. Non-fiction sells much better than fiction. Amazon sells mostly self-help. Apple sells mostly copywriting. Draft2Digital sells mostly fiction (as they won’t take Public Domain). Lulu is both copywriting and Ag books. PublishDrive is mostly fiction.
- While the Fiction category is now above the books on writing, there is no clear top-seller in that are or way to really leverage that area. Non-fiction is logical to leverage with courses, starting with the routine top sellers.
- Print books are nearly 60% of total sales, with Amazon total print sales under 30% even if you combine with the print books sent via Lulu. If you pull all the Amazon books out (ebooks + print) then you almost get 50% of my total unit sales. But there’s no practical way to leverage these as they are so diverse. From the above, the best leverage is though ads, which wouldn’t show easily, since I have so many book in different categories. The logical scene is to update the backmatter in top-selling books out of each category and, since they are non-fiction, get these book buyers to get the other versions – but especially get them into a course on that subject. Amazon and all book outlets should be paying lead generators. Same general approach holds.
- This then validates my current approach of simply pushing through courses on copywriting as this area is currently selling the best (and I already have courses on self-help). Then create Ag-related course(s), followed by writing courses. Rotate through each of these to create more small courses of each and then find out which are selling well on their own, then improving these. Regardless, that means another review of Pulizzi’s “Content Inc.”
How the Compartmented Week Schedule is Working
At least I’m getting things done. I don’t see quitting my fiction writing anytime soon. And courses have to be a priority, even though I’ve been spending a bit of time on this “Breakthrough Copywriter” course to get it ready.
With the Eker Marketing course, this should give me a model to follow along this line. And I recall Canfield’s advice to simply do three promotion actions each day.
The simple action is to just follow this through for now.
Last week’s to-do’s:
- Sun: This analysis & emails – yup
- Mon-Tues: New fiction book written and published. – yup
- Wed-Fri: Copywriting course produced and online – some progress
- Sat: Syndication to Wattpad & Medium, re-queue podcasts. – yup
This week’s to-do’s:
- Sun: This analysis & emails –
- Mon-Tues: New fiction book written and published. –
- Wed-Fri: Copywriting course produced and online –
- Sat: Syndication to Wattpad & Medium, re-queue podcasts. –