One course provider imploded. Four more now ready. Flagship courses started – in background. Spring is here, and calves are birthing, all cute…
“Those who do not think outside the box are easily contained.” ~ Nicolas Manetta
- Total subscribers: 2301
- New subscribers last seven days: 6
- Course sign-ups: 0
Courses in Progress:
- 10 mini-courses
- PMA: SOS – An Introduction
- How to Become a Productive Writer
Now we are into rotational grazing again, which has it’s own regular supply-demand scene. Keeping fences hot and moved, plus the bulls away from the cows and calves for another month – all that is a daily chore.
And I have some fence posts to replace while it’s still cool enough to work outside.
Subscribers are continuing to decrease. And I expected some drop-offs from the Feedburner imports. I also found that there are a fairly large set of IF subscribers who are already inactive. But may wait to try to get these revitalized when I start in on original fiction again.
But I just need to get back into these this coming week, and then I’ll have more news.
Leanpub shut me out by including their “previews” as “published”, and on the free site, you only have 20 interations to post each month. It turns out they don’t have video well-integrated (unless you want to go with the censor-happy YouTube.) I can as easily create an epub with images for the videos and links to them on Rumble, then simply import that. But that’s not really a course in my view of things.
Gumroad, as reported last week, is very promising. All the rest of these marketplaces (Udemy, Skillshare, LearnDesk) each need you to post videos to their site, and plug in the text. The logical move is to work up all the courses on my own site first, then have everything in place for copy/paste. This means I may be able to have all these mini-courses worked up and running in the next couple of weeks.
Yesterday, I did get a book on writing craft worked up. This is the back-bone to the middle installment of “Becoming a Wealthy Writer” trilogy. This craft material from “How I Survived My First Year of Writing Fiction”. And it’s mostly evergreen material, so revisions won’t be much needed. This trilogy is a flagship course, and will actually incorporate many of the standalone mini-courses (love how things come together when least expected.)
The other flagship course is PMA: Science of Success, An Introduction. The text is mostly worked up for this, and will only need simple refinements. In this case, it will have the other goal achievement mini-courses recommended as optional prerequisites. Most of that work is in creating the videos for it. And both of these flagship courses will be promoted through a year-long podcast/vidcast series. Like my other podcasts, these will simply repost from year to year. There may be enough episodes just in the mini-courses to create an additional podcast series of those, just on goal achievement.
A third flagship course should be “How to Completely Change Your Life in 30 Seconds” – as I have the audio for that book, and should simply convert these into videos. Then update all the other podcast posts to have ads for that big course, plus the smaller ones. There is a reorganization of that book still upcoming – so that will probably go right in after the other two flagship courses are completed.
Then I’ll get back to fiction writing my epic, novel-length Hooman Saga – books 4, 5, and 6. (Book Three isn’t published yet – and it contains all the prequels [even those as yet un-written] that set up those last three. Just a note in case you want to do your homework before I start cranking out new books each week.)
- Own site
Then build/produce the flagship courses.
The production line now, for non-fiction, needs be to publish the courses and books simultaneously to the marketplaces first, then syndicate the ebook through aggregators, as well as the paperback. If I did record it, then post that audio via D2D to Findaway. Go wide, make more. Build out from courses first as I write, publish and syndicate backwards from courses to text and audio.
Author craft courses
Updated and trimmed “How I Survived My First Year of Fiction Writing” to fit into the middle book of the trilogy “Becoming a Wealthy Writer”. It’s almost all about learning the fiction-writer’s craft.
Marketplaces and Particularities
Again, Gumroad isn’t a fully qualified marketplace per se. But I do find that I get sales there from seemingly nowhere that I’ve influenced. Meaning: it is a nascent marketplace on its own. So it barely qualifies, and isn’t much searched for when you look up courses, apparently. More research is needed. Meanwhile, it has the fastest way to build a course of any of these. And most remunerative per sale. I may start sending people there from my list, other than directly to a sales page, which has worked. There will probably need to be some additional tagging done to make books more visible.
OK – I couldn’t resist: https://help.gumroad.com/article/79-gumroad-discover There is a function where they recommend rated products for an additional 10%. If you’re a free user, this comes to just over 18% taken out. (And still, that’s much better than Amazon or any other ebook outlet.) So that might explain some of my “mystery sales”. You get there by https://gumroad.com/discover.
Simple. Much like Amazon, they recommend you nudge/badger customers to leave reviews and star ratings.
For record: here’s an overall self-promotional marketing article: https://entreresource.com/gumroad/
Again the strategic steps for syndicating courses are:
- Post (and catch up) all beta-ready courses and standalone lessons under new format on this site. Still have to get the video’s moved to Rumble and embedded here, as Rainmaker went stingy on their promised hosting.
- Syndicate those mini-courses to the four marketplaces. (Each of them will be a challenge to explore, while Leanpub might a major one.) Do one marketplace at a time.
- Update the backend of my top-selling books to incorporate those links. (Some of those are more major editing and republishing jobs.)
- Audiobooks published from these courses through Findaway (if original audio)
- Build out the premier course for both major lines (goal achievement and writing) – get these promoted to my list and to new opt-in’s. Set the other courses for the top-selling books up as mini’s, but paid. Flagship courses: PMA:SOS, Becoming a Wealthy Writer, Change Your Life in 30 Seconds.
- Build out these lessons as podcasts to promote those courses.
- Texts for these courses worked up as ebook/paperbacks – edited, reorganized, republished, and audio version posted to Findaway.
Last week’s to-do’s:
- This analysis & emails – Yup
- Promote courses and podcasts through Gab. Get my videos up to Gab.TV. Nope.
- Publish at least another Golden Age anthology in series. Yup
- Verify and start posting the mini-courses to marketplaces. Take one marketplace and publish all. Then the next, etc. LearnDesk is first. Nope (Leanpub imploded).
- Keep the farm running by priorities. Yup.
This week’s to-do’s:
- This analysis & emails
- Publish another ready Golden Age anthology.
- Verify courses on own site, then start posting the mini-courses to LearnDesk.
- Begin uploading existing videos to Gab.TV as promo.
- Keep the farm running by priorities.