Email Marketing: Giving Away Free Books, Opt-in's, and GDPR. Why This Came Up Yesterday I was reminded how the GDPR deadline was coming up. And Instafreebie was not going to recommend any giveaway or book on their web sight that was still "mandatory opt-in" in order to download a free book. Frankly, this was a no-brainer to me, as I explain below. I then communicated this … [Read more...]
Online Business: Why Email Always Works Better Than Social Media
Online Business: Why Email Always Works Better Than Social Media by Rae Steinbach at Taktical.co Digital marketers use a lot of platforms these days. Social media. Content marketing. Apps. Podcasts. But email marketing is still more effective than most. It’s also effective with most consumer demographic groups. That includes millennials and GenZ. Why? Email gives you a … [Read more...]
Even Fiction Writing Experts and MLM Gurus End Up Here
Even Fiction Writing Experts and MLM Gurus End Up Here They all started with nothing. They all learned they had to build their own list. And eventually, they all wound up doing the same thing, using the same basic approach. While getting very rich. Let me tell you how I found this: Nothing to Nothing My first nothing to nothing story was being a staff member for 20 years … [Read more...]
Online Business: Affiliate Marketing for Authors
Online Business: Affiliate Marketing for Authors The bad rap Affiliate Marketing has - is probably deserved. But there's no reason to throw away money you could be making by making little changes. I've never seen Affiliate Marketing other than a peripheral add-on to your main line of content. All the tests I've done with this, and the examples I have seen, only support … [Read more...]
Book Marketing: The Best Ads Are Great Fiction, Always
Book Marketing: The Best Ads Are Great Fiction, Always Imagine for a moment that you could have that one thing you've always wanted. It would show up right now, right where you live, in your very hands. In that room you are now sitting in, or wherever you want it. Your driveway, your living room, anywhere. The only trick is that you'd have to do something to get … [Read more...]
Modern Authors Have a Brave New Publishing World
Modern Authors Have a Brave New Publishing World The giddy gold-rush days are over. Over. Now it's Corporate Dystopia from here on out. Amazon vs. You. In my latest book (also a blog post) I laid out that the early adopter days are over and the "trough of disillusionment." We're somewhere along the Early/Late Majority area now. This came up as a point in a recent post by … [Read more...]
How to Avoid Fake Marketing and Grow Rich Meanwhile
(An excerpt from the newly-released Why You Got All That Stuff - available online and in bookstores everywhere. But see below for a no-charge offer...) How to Avoid Fake Marketing and Grow Rich Meanwhile Journeys are never truly over. Another stage begins just as you returned from the last one. (This book wasn't planned, it's a natural extension of applying what we've … [Read more...]
How to Hack Amazon Algorithms: Publish Backwards
How to Hack Amazon Algorithms By Starting at the End. I had yet another book to launch. As you know, I like to work backwards on these things. The phrase (attributed earliest to Socrates) is: "Begin with the end in mind." This book was basically all set to go. I just had an inspiration for a final title and did the cover for it. All nice. The problem was what I'd just … [Read more...]
