The more authors get their content out to more people, the better chance they have of discovery.
The more discovery, the better the book sales.
I’ve long said that any author could and every author should “write once, publish to as many places, in as many formats as possible.” This is known as the “multiple eyeballs” theorem. It’s been applied to the mundane action of publishing to every distributor out there – which can double your sales almost overnight.
It also applies to getting into other formats, such as the three types of ebooks (epub, mobi, PDF) as well as several formats of print (two sizes of paperbacks, and hardback) – as well as audiobooks and even video. Not to mention people actually want to see your covers everywhere as well…
A recent re-discovery of podcasting seems poised to make discovery even more possible for authors.
The homework on this shows that it’s becoming more and more mainstream – and (see links at the bottom) is becoming a key way to build an audience of your own through even more channels than regular ebooks allow.
It’s just so easy to do that I’m poised to dive off into the deep end of this pool myself.
How to do Podcasting – Quick and Low-Cost.
All you need to invest in is a decent microphone to get started (about $100 or so.) I’ve got a USB Blue Snowball mic, myself. Just Google “best podcasting usb microphones” and you’ll see several brands that keep coming up. (You want USB so it records right into your computer without needing other cables and boards and whatnot.)
Here’s the simple sequence and the lean approach to getting it done:
- Write your blog post like you would talk to someone.
- Record this to your computer and edit it on Audacity (that’s a free download.)
- Find some royalty-free intro (beginning) and outro (ending) music and add it if you want.
- Upload the result to Archive.org for hosting.
- Embed their player on your blog post.
- Add that Archive.org MP3 link to your blog post as an “enclosure” link.
- Burn the RSS feed for that blog through Feedburner – which will give you all the meta-data slots you need to fill in terms of cover art, descriptions, etc.
- Then take that feed and post it to iTunes, Sticher, Mrio, DoubleTwist, Blubrry, and Libsyn (which are all the heavy-hitters in this field.)
And you’re done. You’ve just added the top 6 podcasting directories to your list of distributors. All by just recording what you’ve been writing about on your blog all along.
Just keep podcasting every blog post from there on out.
That series of links at the bottom of this blog post will tell you most of the above (and why authors should be podcasting). They also give you real examples of how expanding into podcasting brings you far more traffic in most cases.
What I’m doing with this blog
How a fiction writer could use this
Show Links for Reference: