Instafreebie Tips: How to Mine Your Completed Giveaway
Nothing better than mining for gold in your own back yard.
Instafreebie gives you tons of data from your completed giveaways. Not just the ones you’ve organized, but all of them.
What is key is to see how you could improve your claims. These days, especially since EU GDPR rules, your claims don’t automatically translate into subscribers. But the more claims you have, the more possible subscribers can get.
There are lots of variables that seem to influence this:
- Mostly, your cover and description. Going through the books that were part of that giveaway can give you examples of what to do and not to do.
- What genre may have something to do with it.
- How many authors or participants also can have an effect, as each author has their own mailing list and social media followers.
- How many books each author has in the giveaway may give them a larger piece of the giveaway pie. Different books attract different readers.
- How long the giveaway is open might affect the total number of claims.
After a few months, you’ll have several giveaways available as data in your Instafreebie account. These are listed as “completed.” In those files, you’ll see all the claims for every book, a total for the giveaway, and dates. You also have access to all the comments that were left (including any links people have given out.)
I took the first two months of the giveaways I’ve been part of and dropped them into a spreadsheet for data mining. (This blog post tends to trash the presentation, though. Access here: https://calm.li/CompletedGiveawaysSheet)
|Cozy Mystery Reader Giveaway||NC LEWIS||03/23/28||03/29/18||6||Mystery||Crime||8551||1,425.17||24||356.29|
|Sweet, Clean, and Wholesome Romance Giveaway||Addison Quinn||04/09/18||04/20/18||21||Romance||Contemporary||10561||502.90||33||320.03|
|My Next Book Boyfriend Giveaway||Kelly Moore||04/01/18||04/21/18||21||Romance||Contemporary||15745||749.76||64||246.02|
|Fierce Hearts – Women of Sci-Fi & Fantasy||Katherine Bennet||04/15/18||04/30/18||15||Science Fiction||Fantasy||30320||2,021.33||129||235.04|
|The Instafreebie Mystery and Thriller April Showers||John Pirillo||04/11/18||04/25/18||14||Mystery||Thriller||17441||1,245.79||81||215.32|
|Urban Fantasy Giveaway||Rita Stradling||04/08/18||04/21/18||13||Fantasy||Paranormal||2032||156.31||10||203.20|
|Urban Fantasy Giveaway||Rita Stradling||04/16/18||04/30/18||14||Paranormal||Fantasy||1719||122.79||11||156.27|
|The March of Madness Urban Fantasy and Science Fiction Giveaway||John Pirillo||03/18/18||04/01/18||15||Fantasy||Science Fiction||23189||1,545.93||168||138.03|
|WORLD BOOK DAY FAIR||Passion House Publishing||04/20/18||05/05/18||10||Romance||Fantasy||16186||1,618.60||127||127.45|
|LATE APRIL FANTASY GIVEAWAY||Blake Arthur Peel||04/15/18||04/29/18||14||Fantasy||Science Fiction||6411||457.93||75||85.48|
|Self-Help, Motivational||Deanna Jewel||04/01/18||04/30/18||30||Self-Help||Teen & Young Adult||1331||44.37||18||73.94|
|April Shower of Free Cozy Novels||Edna Curry||04/01/18||04/10/18||9||Mystery||Contemporary||3181||353.44||47||67.68|
|List Builder Give||Vanayssa Somers||04/02/18||04/23/18||21||Romance||Paranormal||1058||50.38||19||55.68|
|YA ROMANCE BOOKS! (1ST APRIL TO 14TH APRIL)||Safa Shaqsy||04/01/18||04/14/18||14||Teen & Young||Adult Romance||304||21.71||15||20.27|
|An Evening of Mystery||Halana Hattery||03/15/18||03/22/18||7||Mystery||Humor & Entertainment||195||27.86||16||12.19|
|How To||Joe Solari||04/01/18||04/30/18||30||Business||Education & Teaching||51||1.70||10||5.10|
Let’s go over those questions again: If you scrape these columns (or use the shareed file here) you can re-sort them for yourself. This is sorted by Average Claim Per Book, as it seems to give the most direct correlations.
- Cover and description aren’t available on this spreadsheet. You will be able to see which giveaways need more study, though.
- Genre might be a factor. You can see that Cosy Mystery is at the top, but Contemporary Romance holds the next two spots. There are other Romance combinations showing up lower. Non-Fiction is at the bottom. It may mean our sample is too small.
- While more authors might make for more discovery, and certainly the highest number of claims on this list had the most authors, it diluted the numbers of claims per book. This might argue for a limited number authors/books. Average on this list of giveaways was 53 books.
- The length of the giveaway didn’t seem to have any noticeable effect. The average length is 15 days, and most are around two-three weeks. Again, we need more data here. One IF support person told me the most common is a month, but I don’t see that here. Still, I’ve set up several month-long giveaways which will complete by the end of this year. Also, I’ve set up some “blitz” giveaways that are only Sun – Tues so I can possibly get them featured on Instafreebie’s mailings and website. We’ll see.
- Several authors have as many as seven or more books in each giveaway. This doesn’t show in the spreadsheet above. But in averaging these out on a couple of giveaways, it did show that the number of books was still just over one book per author. Still, this gives an idea to have multiple books in each giveaway.
- Another is whether other giveaways are running for the same genre. These overlap all over the place, regardless of genre, and the biggest claim totals were among those with other conflicts. This seems to point to the most engaged authors with the biggest lists. Again, we need a larger sample, and more data available as an organizer.
- Private giveaways aren’t part of this dataset. That will be as you can build a network of authors, generally by running giveaways so you can see who are the ones that really contribute and do well. (You might find these authors by claiming their books and getting on their mailing lists yourself…)
Some preliminary conclusions:
- More books are better – bigger piece of the total claims for any giveaway. A better chance that the reader will like at least one of your books more than the others.
- More giveaways are better. “The more times you enter the greater chances of winning.”
- Organize and run giveaways yourself, constantly.
- It mostly matters that you enter giveaways and contribute to them by promoting to whatever list and social media that you have. (Build good Karma by contributing. Not data you can mine on a spreadsheet.)
Luck to us all!
Update: If you download your subscribers and sort them by giveaway and book, then you’ll also start seeing a pattern of which of these completed giveaways was the most productive for you. Just cross-compare these two spread sheets and you’ll have tons of data. Visiting the completed giveaways to check which were the most-claimed books will tell you about your artwork and description as well…
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Also published on Medium.