The Great Writing Business Challenge – Week 04 Results
Slow on a few fronts. Got that new book out, caught up on the last one. Working to give more entertainment value via my emails.
Gumroad: 0 new
Overall Total: 3910
Published Words Fiction:
– free – Own Site: 0, Medium: 0, Wattpad: 0
– paid – Book Outlets: 8550, Medium: 0
Published Words Non-Fiction:
– free – Own Site: 820, Else: 0
– paid – Book Outlets: 0, Medium: 0
Books In Progress
- How I Survived My First Year of Fiction Writing
- This Fiction Business – (H. Bedford-Jones re-publish)
- Think and Grow Rich for Authors
- Content Inc for Authors (working title)
Book sales this week:
Draft2Digital – 6, Gumroad – 1, PublishDrive – 30, Amazon – 59, StreetLib –0 = Total Week’s Sales – 96
Lulu sales for December: 106 paperback, 4 ebooks (avg per week – 44.5)
Audio minutes published: 0
Audiobooks In Progress: 4 more (audio ready or in serious planning)
- Make Yourself Great Again
- Count to Four
- Becoming A Writer
- Freedom Is
Published Courses (free – in beta):
New Podcast Episodes:
Making this big ship turn.
Most of last year (since March) I’ve been pumping on Instafreebie. Those are all non-organic subscribers, and they tend to like more free books in general.
Used to be that when I would email people about my new releases, positioning them just above the new giveaways, I’d see spikes across the board. This week, I only emailed about the new releases, and gave them links to the giveaways – and not a lot of traction. So some of the giveaway pages took a dive on traffic.
I’m not worried about conversion from those pages, since I was the one sending people there. And I was about to turn off the “free-books” page, but found it was actually resulting in clicks on my books. I just didn’t send people there to get them.
My website is supposed to serve me. So I consider that it is for my subscribers to get the data they need. Again, the model is to use the book outlets as paying lead generators.
And my bounce rate somehow plummeted to 30%. In December, it was 12%. November was at 79%. Meaning I’m not getting the bots like I used to.
Organic Vs. Non-Organic
The point is to quit concentrating on the non-organic subscribers, converting them to buyers by giving higher value content. Meanwhile, working out my organic routes and proofing these up. And continuing to “overboard” the non-openers.
One point to work up, that I just thought of is to ensure I have a “welcome” email for onboarding them. Just as I have a one-shot “overboarding” email. I get about 10 percent opening those, and they’ll then stay. True, the Instafreebie subscribers are pretty active – but we’ll see how many drop off when the giveaways dwindle to only one per genre per month.
And that’s the point of getting away from Instafreebie – I was spending a great deal of time schlepping them traffic. And only getting about 15% of those claims staying long term. Even though they are very cost-effective compared to other non-organic sources, I don’t know that I wouldn’t have been better off just talking to the few people I have who came in via organic routes.
One idea that came in from someone’s (dull and trivial) podcast about characters is that he built an “encyclopedia” for the book’s characters and settings he was using in that book. I’d started these podcasts (which will continue) about each book and the special tidbits and “easter eggs” inside them. And then found someone recommending only giving exclusive content as an opt-in. And so, I can build “[Pen Name] Book Universe Guidebooks” for each pen name that cross-reference the characters, settings, and books – as well as giving some original short stories just for those pen-names. And a more lengthy bio in each of them.
Links galore, obviously.
I’ll be scratching around on this one for this week. Probably get a link that can be updated on my end with new content constantly. Republishing these on the fly. Setting them up as some sort of alphabetical data base or printable spreadsheet. Hmmm..
Sales – Fiction/Non-Fiction
I’ll have to start breaking these apart. So I can see the progress we are making.
While I’m still concentrating on fiction quite a bit, I want to use what I learn here to develop my non-fiction line as well. Reader Magnets are key to both areas, and have been lacking. And getting courses going for the non-fiction (as well as bundles for the fiction.)
That’s the real rub for this year, getting all book sales improved.
Started my own mindset-restacking this week. Turned my smartphone into a podcatcher to get my SSL podcasts to me. This will now become a fixed feature in my daily work. “Eating my own dogfood” again. This was the second half of last year’s challenge.
Already I see a major omission has been with a goal sheet (per Nap Hill) and a mission statement (per Covey). Embracing best-of-breed and world class results is part of both of these.
I’m also going through the Content Inc podcasts – the entire set of them, and will do these on repeat as well. By the end of this year, I’ll have these all well internalized.
- I did find an author recently who didn’t advertise and was doing well. He’s also got a podcast, though…
- Also got a check for sales of two audiobooks I thought were not in release…
- I’ve stopped creating single short story books through Lulu (paperbacks) as these haven’t sold a single copy. Fiction is bad for paperbacks by report – and now I have my own proof. But anthologies, yes.
To-Do Last Week
- Emails Out YUP
- Syndicate the new book I just finished. YUP
- Get the next new fiction book written and syndicated fully as priority. YUP (end of week, though)
- Get just-arrived proofs approved for expanded distribution on Lulu. NOPE
- Homework from email coach. YUP
- Time permitting, finish up the non-fiction books and syndicate. NOPE
- Time permitting, publish backlogged audio books. NOPE
- Time permitting, Research moving free courses on BAW.thinkific.com over to Rainmaker LMS. NOPE
To-Do This Week
- Podcast for last book.
- Emails out
- Next book out and completely published.
- Approve proofs on Lulu.
- Work out the Book Universes 4-volume encyclopedia.
- Time permitting, update proof problems on Lulu.
- Time permitting, finish up the non-fiction books and syndicate.
- Time permitting, publish backlogged audio books.
- Time permitting, Research moving free courses on BAW.thinkific.com over to Rainmaker LMS.
Also published on Medium.