How to Write a Good Ad – Marketing Lessons by Victor O. Schwab
Robert Collier Copywriting Course
Scientific Advertising – Claude C. Hopkins
Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
How to Sell Without Selling – Edward Berman, O. S. Marden
How to Write Ad Copy That Works – J. George Frederick
The Untold Story of Advertising – Albert D. Lasker
