Do you know the Strangest Secret to Success?
Do you want to live a richer life?
The Strangest Secret was discovered eons ago. And its been told over and over to anyone who would listen.
Have you heard it for yourself?
If you know this secret:
- You can’t help but be successful in everything you do.
- It predicts your future success.
- It explains any past failures.
- You can accomplish anything you want, if you know this.
- Health, happiness, all the riches you could want can be yours.
But you truly have to know and understand it.
Earl Nightingale discovered it for himself at age 29. A few years later, he retired from radio announcing to build his own businesses. When he recorded this secret for his insurance salesmen, it took on a life of its own. Without promotion or advertising, it went Gold by selling over a million copies as an LP record.
Nightinagale “accidentally” started a new industry with this one recording. And he lead the field from there on out. Nightingale credited this one discovery for the foundation of his continuing success from then on.
Included in this special report is its audio recording, along with other bonuses (see the Look Inside.)
You can know this secret for yourself, as the top five percent of your industry already does.
You have nothing to lose, but your whole life to gain.
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The Strangest Secret
I’d like to tell you about the strangest secret in the world.
Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with men today?” The great doctor was silent a moment, and then he said, “Men simply don’t think!”
It’s about this that I want to talk with you. We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. But since it’s here, we pretty much take it for granted. We are particularly fortunate to live in the richest era that ever existed on the face of the earth … a land of abundant opportunity for everyone.
But do you know what happens? Let’s take 100 people who start even at the age of 25, do you have any idea what will happen to those men and women by the time they’re 65? These 100 people believe they’re going to be successful. If you would ask any of these if they wanted to be successful, you’d find out they did. They are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage, and life seems like a pretty interesting adventure to them.
But by the time they’re 65, only one will be rich, four will be financially independent, five will still be working, and 54 will be broke.
Know what will happen to 100 individuals who start even at the age of 25, and who believe they will be successful? By the age of 65, only five out of 100 will make the grade! Why do so many fail? What happened to the sparkle that was there when they were 25? What became of the dreams, the hopes, the plans … and why is there such a large disparity between what these people intended to do and what they actually accomplished?
When we say about 5 percent will achieve success, we have to define success and here is the best definition I’ve ever been able to find:
“Success is the progressive realization of a worthy ideal.”
If a person is working toward a pre-determined goal and knows where they’re going, that individual is a success. If they’re not doing that, they’re a failure. Success is the progressive realization of a worthy ideal.
Rollo May, the distinguished psychiatrist, wrote a wonderful book called “Man’s Search for Himself”, and in this book he says:
“The opposite of courage in our society is not cowardice… it is conformity.”
And there you have the reason for so many failures. Conformity – people acting like everyone else, without knowing why or where they are going.
Now think of it, today we have millions of people age 65 and older. And most of them are broke. They’re dependent on someone else for life’s necessities.
We learn to read by the time we’re seven. We learn to make a living by the time we’re 30. Often by that time we’re not only making a living, we’re supporting a family. And yet by the time we’re 65, we haven’t learned how to become financially independent in the richest land that has ever been known.
Why? We conform! And the trouble is – most of us are acting like the wrong percentage group – the 95 who don’t succeed.
And why do these people conform? Well, they really don’t know. These people believe their lives are set by circumstances, by things that happen to them, by exterior forces. They’re outer-directed people.
A survey was made one time of a lot of working individuals and they were asked, “Why do you work? Why do you get up in the morning?” 19 out of 20 had no idea. If you ask them, they’d tell you everyone gets up in the morning, and that’s why they do it – because everyone else is doing it.
Now let’s get back to our definition of success – who succeeds? The only person who succeeds is the person who is progressively realizing a worthy ideal. It’s the person who says, “I’m going to become this and then progressively works toward that goal.
A success is the school teacher who is teaching because that’s what she wants to do. A success is the entrepreneur who starts his own company because that was his dream – that’s what he wanted to do. A success is the sales person who wants to become the top-notch sales person in his company and sets forth on the pursuit of that goal.
A success is anyone who is doing deliberately a worthy predetermined job, because that’s what he decided to do … deliberately. But only one out of 20 does that! That’s why today there really isn’t any competition unless we make it for ourselves. Instead of competing, all we have to do is create.
You know, for 20 years I looked for the key which would tell you what would happen to a human being. Was there a key, I wanted to know, which would make the future a promise – something we could foretell to a large extent? Was there a key which would guarantee a person’s becoming successful if they only knew about it – and knew how to use it?
Well there is such a key – and I’ve found it.
Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don’t seem to work hard, yet seem to get everything? They seem to have the “magic touch.” You’ve heard people say, “Everything he touches turns to gold.” Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who’s a failure tends to continue to fail?
The difference is goals. Some of them have goals, some don’t. People who have goals succeed because they know where they’re going. It’s that simple.
Think of a ship leaving a harbor, with the complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take – it has a definite goal. And 9,999 times out of 10,000, it will get there.
Now let’s take another ship – just like the first – only let’s not put a crew on it, or a captain at the helm.
Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach – a derelict. It can’t go anyplace because it has no destination and no guidance.
It’s the same with a human being.
Take the salesman, for example. There’s no other person today with the future of a good sales person. Selling today is the world’s highest paid profession, if we’re good at it and if we know where we’re going. Every company needs top-notch sales people. And they reward their sales people – the sky’s the limit for them. But how many can you find?
Someone once said, “The human race is fixed, not to prevent the strong from winning, but to prevent the weak from losing.”
Any economy today can be likened to a convoy in time of war. The entire economy is slowed down to protect its weakest link, just as the naval convoy has to go at the speed that will permit its slowest vessel to remain in formation.
That’s why it’s so easy to make a living today. It takes no particular brains or talent to make a living and support a family today. We have a plateau of so-called “security”, if that’s what a person is looking for. But we do have to decide how high above this plateau we want to aim.
But let’s get back to the “Strangest Secret” and the story I wanted to tell you today. Why do people with goals succeed in life and those without them fail?
Let me tell you something that, if you really understand it, will alter your life immediately. If you understand completely what I’m about to tell you, from this moment on – your life will never be the same again. You’ll suddenly find that “good luck” is just attracted to you. The things you want just seem to fall in line, and from now on you won’t have the problems, the worries, the gnawing lump of anxiety perhaps you’ve experienced before. Doubt, Fear, they’ll be things of the past.
Here’s the key to success – and the key to failure:
WE BECOME WHAT WE THINK ABOUT
Throughout history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It is only on this one point that they are in complete and unanimous agreement.
Listen to what Marcus Aurelius, the great Roman Emperor, said: “A man’s life is what his thoughts make of it.”
Disraeli said this: “Everything comes if a man will only wait … a human being with a settled purpose must accomplish it, and nothing can resist a will that will stake even existence for its fulfillment.”
Ralph Waldo Emerson said this: “A man is what he thinks about, all day long.”
William James said: “The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind. We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion that our interests in it will be those which characterize belief.” He also said, “If you only care enough for a result, you will almost certainly attain it. If you wish to be rich, you will be rich. If you wish to be learned, you will be learned. If you wish to be good, you will be good – only you must, then, really wish these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly.”
In the Bible, you read in Mark 9:23, “If thou cans’t believe, all things are possible to him that believeth.”
My old friend Dr. Norman Vincent Peale put it this way: “This is one of the greatest laws in the universe. Fervently do I wish I’d discovered it as a very young man. It dawned on me much later in life and I found it to be my greatest discovery outside of my relationship with God. The great law briefly and simply stated is: If you think in negative terms, you will get negative results. If you think in positive terms, you will achieve positive results.”
“That is the simple fact”, he went on to say, “which is the basis of an astonishing law of prosperity and success. In three words: Believe and Succeed.”
William Shakespeare put it this way, “Our doubts are traitors and make us lose the good we oft might win by fearing to attempt.”
George Bernard Shaw said: “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.”
Well, it’s pretty apparent, isn’t it? And every person who discovered it believed, for a while, that he was the first one to work it out.
We become what we think about.
Now it stands to reason that a person who is thinking about a concrete and worthwhile goal is going to reach it, because that’s what he’s thinking about – and we become what we think about. Conversely, the person who has no goal, who doesn’t know where he’s going, and whose thoughts must therefore be thoughts of confusion, anxiety, fear, and worry will become what he thinks about. His life becomes one of frustration, fear, anxiety and worry. And if he thinks about nothing … he becomes nothing.
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